Apple Inc's phoenix-like rise from the ashes has propelled its market value to $180 billion, raising the possibility that it could challenge Microsoft Corp for the technology crown.It would take impressive execution for any company to unseat Microsoft at the top of the technology heap. But Apple, flush with cash and fat margins, has catalysts in the iPhone, the Mac PC and a highly anticipated but unconfirmed tablet device expected to launch next year, analysts and investors say.